{"id":334,"date":"2022-10-21T16:38:04","date_gmt":"2022-10-21T16:38:04","guid":{"rendered":"https:\/\/www.historyinmemes.com\/?p=334"},"modified":"2022-10-21T16:38:04","modified_gmt":"2022-10-21T16:38:04","slug":"why-this-condom-ad-was-banned-in-europe","status":"publish","type":"post","link":"https:\/\/www.historyinmemes.com\/2022\/10\/21\/why-this-condom-ad-was-banned-in-europe\/","title":{"rendered":"Why This Condom Ad Was Banned in Europe"},"content":{"rendered":"\n<p>In the annals of television history, there are few commercials that are as famous \u2014 or as polarizing \u2014 as the infamous &#8220;Screaming Kid&#8221; ad. First aired in 2004, the ad features a young boy in a grocery store who starts having a full-blown temper tantrum and screaming at the top of his lungs. The ad\u2019s tagline: \u201cUse Condoms.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">One of the most effective ads to air in TV history <a href=\"https:\/\/t.co\/Vm1HdqPUUn\">pic.twitter.com\/Vm1HdqPUUn<\/a><\/p>&mdash; Historic Vids (@historyinmemes) <a href=\"https:\/\/twitter.com\/historyinmemes\/status\/1581255329639124993?ref_src=twsrc%5Etfw\">October 15, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The commercial was an instant sensation, and to this day people still talk about how shocking and funny it was. But what made this commercial so effective? And why did it cause such a stir? Let&#8217;s take a closer look.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Ad Itself<\/strong><\/h2>\n\n\n\n<p>Imagine you\u2019re watching a football game and it cuts to a commercial break. The tv ad that plays is a little kid and his dad at the grocery store shopping. The little boy keeps throwing candy into their cart and the dad puts it back. Little Timmy starts screaming, throwing a tantrum, and everyone in the store is giving the parent the side eye. \ud83d\udc40 Pretty typical situation that we\u2019ve all seen play out IRL multiple times.<\/p>\n\n\n\n<p>Could be anything from promoting candy to grocery stores, to a PSA about healthy eating or having patience as a parent. But it is none of the above. The ad is promoting condoms.<\/p>\n\n\n\n<p>Yup, the ad is promoting wearing rubbers to prevent having kids! In particular, an ad to prevent having <em>screaming<\/em> kids.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.historyinmemes.com\/wp-content\/uploads\/2022\/10\/image-3.png\" alt=\"\" class=\"wp-image-337\" srcset=\"https:\/\/www.historyinmemes.com\/wp-content\/uploads\/2022\/10\/image-3.png 1000w, https:\/\/www.historyinmemes.com\/wp-content\/uploads\/2022\/10\/image-3-300x169.png 300w, https:\/\/www.historyinmemes.com\/wp-content\/uploads\/2022\/10\/image-3-768x432.png 768w, https:\/\/www.historyinmemes.com\/wp-content\/uploads\/2022\/10\/image-3-600x338.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>screen grab from Zazoo commercial<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Ad\u2019s Impact<\/strong><\/h2>\n\n\n\n<p>When this ad first aired, it caused quite a bit of <a href=\"https:\/\/www.euronews.com\/culture\/2022\/08\/19\/bad-language-sex-and-poor-taste-why-were-these-ads-banned-in-europe\" title=\"\">controversy<\/a>. Some people found it to be humorous and clever, while others thought it was crass and offensive. It was even banned in Europe! However, there&#8217;s no denying that the ad was successful in getting people talking about Zazoo condoms.<\/p>\n\n\n\n<p>It is pretty genius marketing if you think about it: Show the most stressful situation that you can be in \u2013 especially in a public setting with all the attention on you \u2013 and give the solution to prevent that situation from happening.<\/p>\n\n\n\n<p>Love it or hate it, there&#8217;s no denying that the \u201cScreaming Kid\u201d ad was successful in getting people talking about Zazoo condoms. If you&#8217;re looking for an attention-grabbing way to advertise your product or service, you could do worse than taking a page from this company\u2019s playbook.<\/p>\n\n\n\n<p>Watch the ad and make sure you wrap it up to not get caught up in all the crying and screaming \ud83d\ude02<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">One of the most effective ads to air in TV history <a href=\"https:\/\/t.co\/Vm1HdqPUUn\">pic.twitter.com\/Vm1HdqPUUn<\/a><\/p>&mdash; Historic Vids (@historyinmemes) <a href=\"https:\/\/twitter.com\/historyinmemes\/status\/1581255329639124993?ref_src=twsrc%5Etfw\">October 15, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.historyinmemes.com\/category\/video\/\">Click here to watch more history videos!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch this Zazoo condom ad if you need a new form of birth control. Warning: It does involve aggressively screaming children.<\/p>\n","protected":false},"author":2,"featured_media":336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,30],"tags":[46,47,48,38,31,51,49,50],"class_list":["post-334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-video","tag-ad","tag-advertising","tag-commercial","tag-history-news","tag-history-videos","tag-kids","tag-tv","tag-video"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.historyinmemes.com\/wp-content\/uploads\/2022\/10\/Screen-Shot-2021-08-29-at-1.16.35-PM.png","_links":{"self":[{"href":"https:\/\/www.historyinmemes.com\/wp-json\/wp\/v2\/posts\/334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.historyinmemes.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.historyinmemes.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.historyinmemes.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.historyinmemes.com\/wp-json\/wp\/v2\/comments?post=334"}],"version-history":[{"count":3,"href":"https:\/\/www.historyinmemes.com\/wp-json\/wp\/v2\/posts\/334\/revisions"}],"predecessor-version":[{"id":339,"href":"https:\/\/www.historyinmemes.com\/wp-json\/wp\/v2\/posts\/334\/revisions\/339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.historyinmemes.com\/wp-json\/wp\/v2\/media\/336"}],"wp:attachment":[{"href":"https:\/\/www.historyinmemes.com\/wp-json\/wp\/v2\/media?parent=334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.historyinmemes.com\/wp-json\/wp\/v2\/categories?post=334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.historyinmemes.com\/wp-json\/wp\/v2\/tags?post=334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}