Advertising’s most golden years for Ford Motor Company came in the mid-1960s. These commercials featured Ford models and the society trends as well.
A succession of remarkable ads placed Ford’s 1966 models. The Mustang, a car that had already been launched two years before, was widely advertised to youngsters due to its sporty look and low pricing. Considerable airplay was also given to the family-oriented Galaxie and the prestige-oriented Thunderbird putting Ford’s fleet of vehicles to better perspective.
Such commercials used several means to solicit the attention of viewers. Several commercials had Ford jingles and slogans that promoted the trademark reliability and creativity of Ford vehicles. Celebrity endorsements become quite rampant with A-list stars of the day promoting Ford cars
An interesting component of Ford’s advertising during the mid-60s was the emphasis on the performance and technology of the car. Commercials regularly advertise the latest marketing strategies like new improved engine, new safety features, and even new designs from the company.
The graphics of the commercials for Ford’s vehicles were similar to the trends at that time, full of colors and active camera shooting. The commercials showed perfect American life where families driving Ford cars on the streets or highways are having a good time in American suburbs.
